16
Sep
2016

Did Stanford boot the phonathon for all of us?

  • Nick Zeckets
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  • Advancement . context . fundraising . personalization . phonathon .

I’ll save you some time: No. If you’re Stanford, who just cancelled their phonathon, (or Harvard or Princeton or one of maybe 15-25 other shops) where a couple dozen donors each year will drive hundreds of millions in giving, then, maybe you boot the phonathon. I’d suggest, though, that the baby’s getting tossed out with the bath water. The argument…

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09
Sep
2016

The Fight Continues

  • Erin Hutchins
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[caption id="attachment_4750" align="alignleft" width="288"] U.S. Marshals escorting Bridges from school[/caption] Since Colin Kaepernick began his protest, a little something from the playbook of those who came before him, there has been a great deal of chatter about how he does not respect the military and those who lost their lives for our freedoms here in America. I wonder who fired…

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17
Aug
2016

Advancement Data in Bolt’s 100M Gold

  • William Cleaves
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  • alumni engagement . Alumni Relations . data . donor . giving . measuring engagement . rio2016 . Usain Bolt .

Bolt takes gold and remains the fastest man on the planet. It would appear the same old story, however the New York Times created an awesome interactive graphic that breaks down the spectacle, and Dr. Paul Boyce invites us to to examine the race in chapters defined by the smallest of intervals. The graphic shows how Bolt comes from behind…

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29
Jun
2016

Rethinking Alumni Events- Machine Learning Webinar pt. 1

  • Daniel Murphy
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Imagine an alumni event attended by 30-40 graduates - all of whom are passionate about Middle Eastern politics. They stream in, meet a member of the Near Eastern Studies department and listen as she shares some of the exciting research she and her students have been working on during that semester. Do you think that energized room of alumni would…

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18
May
2016

A Natural Language Analysis of #DRIVE2016 Day 1

  • Nick Zeckets
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  • alumni advancement . alumni engagement . content . curation . data . engagement . measuring engagement .

Yesterday we enjoyed the first day of DRIVE/ 2016 in Seattle. We were inspired by Talithia Williams, a Harvey Mudd Professor and change agent for women leadership in STEM. Stephen Lambert from Susquehanna University shared his journey to instituting predictive modeling in his organization's fundraising operations. Michael Greenberg of RNL's Scalefunder knocked our socks off with a great review of…

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22
Feb
2016

Might Mizzou’s Varsity Alumni Kept Athletics Giving Healthy?

  • Nick Zeckets
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  • alumni . alumni engagement . Alumni Relations . social media .

Over the weekend, I read a bit about the hit Mizzou athletics took in giving following a year in which football struggled and players pressured the administration they'd sit out games in solidarity with the Mizzou Concerned Student 1950 group in response to a string of racially charged transgressions. I'd argue that the traditional hindsight on this is, "there should have been a better…

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03
Feb
2016

Marketing Automation: An Interview with SHSU

  • Rachael Stein
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  • automated . automation . blackbaud . career . communications . integration . interview . job . jobs . marketing . metrics . posting . sam Houston state . shsu . strategy .

QuadWrangle is driven by automated engagement, so we were excited to hear that Sam Houston State University recently posted a unique job listing for a Marketing Automation Specialist. In this special interview, we chatted with Kris Kaskel-Ruiz and Jeff Olsen from SHSU about the position and their thoughts on marketing automation. QuadWrangle (QW): How do you all currently run marketing and…

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27
Jan
2016

AGB Was… Eye Opening

  • Nick Zeckets
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  • alumni advancement . alumni engagement . data . fundraising . measuring engagement .

This past few days at the Association of Governing Boards of Universities and Colleges annual Foundation Leadership Forum were eye opening. We loved spending time with our nation's institutional leadership, learning from them, sharing our story, and developing ways to advance American higher education. One moment, in particular, truly stood out to me. A senior state level advancement leader shared…

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30
Dec
2015

Social Media Series: Facebook

  • Rachael Stein
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  • affinity . best practice . best practices . college . content . engagement . Facebook . media . outreach . Platform . sarah lawrence . social . usage . use . whitepaper .

Facebook is a critically important platform. Did you know that around 71% of online adults are users , which is the highest usage percentage of any social networking platform? Facebook is one of the many platforms we discussed in our Social Media V2 Whitepaper, and should be a mandatory component of any social engagement campaign. WHAT’S YOUR DEMOGRAPHIC? Everyone! Facebook…

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30
Dec
2015

Social Media Series: Twitter

  • Rachael Stein
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  • best practice . engagement . li . media . network . networking . outreach . Platform . social . stanford . Twitter . usage . use . whitepaper .

The brief, high frequency world of Twitter presents an incredible opportunity for ongoing alumni engagement. While the platform is not as widely used as Facebook, it still has a huge user base, and many non-users still follow the pages of institutions or celebrities for news. As we discussed in our recent Social Media V2 Whitepaper, effectively harnessing a wide range…

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