As we know from the Peer-to-Peer Fundraising Whitepaper, peer fundraising has immensely powerful outcomes. But how can you get started with this groundbreaking tactic? Lets look at a few vendor categories to see how you can implement peer to peer fundraising now.
1. SOCIAL MARKETING AGENCIES
Every once in awhile, a genius social marketing campaign comes around. Think ALS Ice Bucket challenge, or other truly viral fundraising tactics. Even if your social fundraising campaigns don’t go “viral” per say, you can definitely work to develop easily shareable graphics, compelling campaign pages, and incentivized progress visualizations that help raise social awareness of your fundraising. For help with this, explore companies that specialize in digital marketing.
3. FUNDRAISING PLATFORMS Major platforms like Indiegogo or Gofundme allow you to create campaign pages that can be easily shared, while sites like CauseVox, CrowdRise, or FirstGiving are specifically designed with a peer to peer focus. For individual fundraising initiatives, creating a campaign page can be a powerful tool.
With these tools in mind, you can start integrating peer-to-peer sharing into your advancement strategy today. Check out our Peer-to-Peer Fundraising Whitepaper for even more tips on how to maximize the potential of your alumni network!
Rachael has started as a Marketing Intern at QuadWrangle in January 2015. She is a current junior at Harvard studying sociology and economics. She participates in varsity women's rugby, LGBTQ activism, and social enterprise advising.