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03
Feb
2016

Marketing Automation: An Interview with SHSU

  • Rachael Stein
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  • automated . automation . blackbaud . career . communications . integration . interview . job . jobs . marketing . metrics . posting . sam Houston state . shsu . strategy .

QuadWrangle is driven by automated engagement, so we were excited to hear that Sam Houston State University recently posted a unique job listing for a Marketing Automation Specialist. In this special interview, we chatted with Kris Kaskel-Ruiz and Jeff Olsen from SHSU about the position and their thoughts on marketing automation. QuadWrangle (QW): How do you all currently run marketing and…

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30
Dec
2015

Social Media Series: Facebook

  • Rachael Stein
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  • affinity . best practice . best practices . college . content . engagement . Facebook . media . outreach . Platform . sarah lawrence . social . usage . use . whitepaper .

Facebook is a critically important platform. Did you know that around 71% of online adults are users , which is the highest usage percentage of any social networking platform? Facebook is one of the many platforms we discussed in our Social Media V2 Whitepaper, and should be a mandatory component of any social engagement campaign. WHAT’S YOUR DEMOGRAPHIC? Everyone! Facebook…

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30
Dec
2015

Social Media Series: Twitter

  • Rachael Stein
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  • best practice . engagement . li . media . network . networking . outreach . Platform . social . stanford . Twitter . usage . use . whitepaper .

The brief, high frequency world of Twitter presents an incredible opportunity for ongoing alumni engagement. While the platform is not as widely used as Facebook, it still has a huge user base, and many non-users still follow the pages of institutions or celebrities for news. As we discussed in our recent Social Media V2 Whitepaper, effectively harnessing a wide range…

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30
Dec
2015

Social Media Series: LinkedIn

  • Rachael Stein
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  • best practice . engagement . harvard . li . LinkedIn . media . network . networking . outreach . Platform . social . usage . use . whitepaper .

LinkedIn is your key to older, professional alumni. Many professionals maintain an active page on the platform, and while there aren’t as many “social” opportunities as other platforms, having a presence goes a long way. As we explored in our Social Media V2 Whitepaper, any social network with a substantial user base is worth exploring, and LinkedIn is no exception.…

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22
Sep
2015

Peer-to-Peer Fundraising Series: Method Breakdown

  • Rachael Stein
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  • contact . direct . directed . donations . donor . email . fundraise . fundraising . message . method . methods . peer . peer-to-peer . push . social . social media . social networks .

Did you know that while fundraising requests sent by organizations only have a 1 in 2500 response rate, requests from friends have are responded to about 1 in 4 times? That is a 300 times higher response rate – clearly demonstrating how leveraging peer networks can be a powerful fundraising tactic. But how can an organization actually harness peer-to-peer engagement?…

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22
Sep
2015

Peer-to-Peer Fundraising Series: Vendor Review

  • Rachael Stein
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  • donation . donations . donor . email . fundraise . fundraising . media . message . method . network . networks . peer . peer-to-peer . Platform . platforms . social .

As we know from the Peer-to-Peer Fundraising Whitepaper, peer fundraising has immensely powerful outcomes. But how can you get started with this groundbreaking tactic? Lets look at a few vendor categories to see how you can implement peer to peer fundraising now. 1. SOCIAL MARKETING AGENCIES Every once in awhile, a genius social marketing campaign comes around. Think ALS Ice…

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24
Aug
2015

Media Mix Modeling Series: Digital Marketing

  • Rachael Stein
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  • ad . ads . advertisement . advertisements . app . application . article . articles . blog . blogs . digital . email . emails . Facebook . Google . instagram . lecture . lectures . linked in . LinkedIn . market . marketing . media . mix . mixed . model . modeling . network . online . pinterest . podcast . podcasts . search . seo . social . Twitter . video . videos . website . youtube .

As we discussed in our Media Mix Modeling Whitepaper, maintaining a digital marketing presence is critical to reaching alumni at all stages of life. Compared to traditional marketing – discussed in our previous blog post – digital inbound marketing refrains from pushing a product on a consumer and instead “earns” your alum’s attention through interactive, valuable engagement. While traditional marketing…

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24
Aug
2015

Media Mix Modeling Series: Traditional Marketing

  • Rachael Stein
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  • alumni . direct mail . engagement . event . event planning . events . gift . gifts . giving . magazine . mail . marketing . media . media mix . model . modeling . news . newspaper . phone . phoning . print . radio . telemarketer . telemarketing . traditional . tv .

When it comes to traditional marketing, most companies pursue a few basic routes – TV, radio, print, events, and telemarketing. As we discussed in our Media Mix Modeling Whitepaper, creating a well-balanced marketing campaign is essential to reaching your full alumni audience. While some forms of traditional marketing are fairly irrelevant for alumni engagement, including some traditional media in your marketing…

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10
Jul
2015

“See First”: An Alumni Engagement “Holy Grail”

  • Rachael Stein
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  • alumni . curated . curation . engagement . Facebook . feature . incentive . incentives . incentivization . like . likes . marketing . newsfeed . outreach . page . pages . peer . peer-to-peer . propensity . see first . visibility .

You may have heard that Facebook is rolling out a new feature – the ability for users to personalize their news feed by selecting which users and pages they “see first.” While a user's newsfeed was previously based entirely on a curation algorithm that considered interest, post performance, creator, type, and recency, users now get to manually choose what content takes the…

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07
Jul
2015

Engaging Millennial Alumni

  • Rachael Stein
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  • Advancement . affinities . affinity . campaign . campaigns . demographic . demographics . Development . donate . donation . donor . employee . employer . engagement . event . events . friend . friends . gamification . gamify . generation . incentivization . match . millennial . millennials . outreach . peer . peer-to-peer . personalize . personalized . propensity . targeted . volunteer . young .

The 2015 Millennial Impact Report is a survey that sought to understand the giving habits of the Millennial generation, which encompasses individuals born between 1980-2000. There are currently 30.23 million Millennial employees in the United Stated, and 84% of them made a charitable donation in 2014. This demographic of prospective donors has high buying power, hyperactive donation patterns, and strong…

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