17
Aug
2016

Advancement Data in Bolt’s 100M Gold

  • William Cleaves
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  • alumni engagement . Alumni Relations . data . donor . giving . measuring engagement . rio2016 . Usain Bolt .

Bolt takes gold and remains the fastest man on the planet. It would appear the same old story, however the New York Times created an awesome interactive graphic that breaks down the spectacle, and Dr. Paul Boyce invites us to to examine the race in chapters defined by the smallest of intervals. The graphic shows how Bolt comes from behind…

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18
May
2016

A Natural Language Analysis of #DRIVE2016 Day 1

  • Nick Zeckets
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  • alumni advancement . alumni engagement . content . curation . data . engagement . measuring engagement .

Yesterday we enjoyed the first day of DRIVE/ 2016 in Seattle. We were inspired by Talithia Williams, a Harvey Mudd Professor and change agent for women leadership in STEM. Stephen Lambert from Susquehanna University shared his journey to instituting predictive modeling in his organization's fundraising operations. Michael Greenberg of RNL's Scalefunder knocked our socks off with a great review of…

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22
Feb
2016

Might Mizzou’s Varsity Alumni Kept Athletics Giving Healthy?

  • Nick Zeckets
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  • alumni . alumni engagement . Alumni Relations . social media .

Over the weekend, I read a bit about the hit Mizzou athletics took in giving following a year in which football struggled and players pressured the administration they'd sit out games in solidarity with the Mizzou Concerned Student 1950 group in response to a string of racially charged transgressions. I'd argue that the traditional hindsight on this is, "there should have been a better…

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03
Feb
2016

Marketing Automation: An Interview with SHSU

  • Rachael Stein
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  • automated . automation . blackbaud . career . communications . integration . interview . job . jobs . marketing . metrics . posting . sam Houston state . shsu . strategy .

QuadWrangle is driven by automated engagement, so we were excited to hear that Sam Houston State University recently posted a unique job listing for a Marketing Automation Specialist. In this special interview, we chatted with Kris Kaskel-Ruiz and Jeff Olsen from SHSU about the position and their thoughts on marketing automation. QuadWrangle (QW): How do you all currently run marketing and…

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27
Jan
2016

AGB Was… Eye Opening

  • Nick Zeckets
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  • alumni advancement . alumni engagement . data . fundraising . measuring engagement .

This past few days at the Association of Governing Boards of Universities and Colleges annual Foundation Leadership Forum were eye opening. We loved spending time with our nation's institutional leadership, learning from them, sharing our story, and developing ways to advance American higher education. One moment, in particular, truly stood out to me. A senior state level advancement leader shared…

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05
Oct
2015

Apple Picking (and Giving Propensity)

  • Nick Zeckets
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  • alumni engagement . Alumni Relations . context . personalization . propensity .

This weekend I took my family apple picking. Essential public data says: 1) New England over-indexes on apple picking (we live in Boston) 2) Census data shows our household is likely to have a car 3) And our zip+4 over-indexes on kids under 5   That probably gives us a very high likelihood of going, right? It does. But what public data doesn't know…

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16
Sep
2015

QuadWrangle: 13,260. New York Times: Zero

  • Nick Zeckets
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  • alumni advancement . alumni engagement . Alumni Relations . context . curation .

Earlier this week we were excited to share the great news that alumni users of our partners' QuadWrangle mobile apps have consumed over 1.5MM news items about their alma maters. And that we'd seen so much consumption of school news thanks to the power of personalization that it was as if the whole of a small city read all of…

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01
Sep
2015

All Data is Out of Date

  • Nick Zeckets
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  • Advancement . alumni . alumni engagement . Alumni Relations . context . data . Facebook . LinkedIn . personalization . social media .

Constituent data is like a car. The second you drive your new car off the lot, the value depreciates and with each passing mile it drops a bit more. Sure, you can avoid accidents, keep it in a garage, and get the oil changed regularly, but make no mistake; after 60 seconds of car ownership the value drops by 9%. So, the question is:…

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24
Aug
2015

Media Mix Modeling Series: Digital Marketing

  • Rachael Stein
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  • ad . ads . advertisement . advertisements . app . application . article . articles . blog . blogs . digital . email . emails . Facebook . Google . instagram . lecture . lectures . linked in . LinkedIn . market . marketing . media . mix . mixed . model . modeling . network . online . pinterest . podcast . podcasts . search . seo . social . Twitter . video . videos . website . youtube .

As we discussed in our Media Mix Modeling Whitepaper, maintaining a digital marketing presence is critical to reaching alumni at all stages of life. Compared to traditional marketing – discussed in our previous blog post – digital inbound marketing refrains from pushing a product on a consumer and instead “earns” your alum’s attention through interactive, valuable engagement. While traditional marketing…

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24
Aug
2015

Media Mix Modeling Series: Traditional Marketing

  • Rachael Stein
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  • alumni . direct mail . engagement . event . event planning . events . gift . gifts . giving . magazine . mail . marketing . media . media mix . model . modeling . news . newspaper . phone . phoning . print . radio . telemarketer . telemarketing . traditional . tv .

When it comes to traditional marketing, most companies pursue a few basic routes – TV, radio, print, events, and telemarketing. As we discussed in our Media Mix Modeling Whitepaper, creating a well-balanced marketing campaign is essential to reaching your full alumni audience. While some forms of traditional marketing are fairly irrelevant for alumni engagement, including some traditional media in your marketing…

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