17
Aug
2016

Advancement Data in Bolt’s 100M Gold

  • William Cleaves
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  • alumni engagement . Alumni Relations . data . donor . giving . measuring engagement . rio2016 . Usain Bolt .

Bolt takes gold and remains the fastest man on the planet. It would appear the same old story, however the New York Times created an awesome interactive graphic that breaks down the spectacle, and Dr. Paul Boyce invites us to to examine the race in chapters defined by the smallest of intervals. The graphic shows how Bolt comes from behind…

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18
May
2016

A Natural Language Analysis of #DRIVE2016 Day 1

  • Nick Zeckets
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  • alumni advancement . alumni engagement . content . curation . data . engagement . measuring engagement .

Yesterday we enjoyed the first day of DRIVE/ 2016 in Seattle. We were inspired by Talithia Williams, a Harvey Mudd Professor and change agent for women leadership in STEM. Stephen Lambert from Susquehanna University shared his journey to instituting predictive modeling in his organization's fundraising operations. Michael Greenberg of RNL's Scalefunder knocked our socks off with a great review of…

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22
Feb
2016

Might Mizzou’s Varsity Alumni Kept Athletics Giving Healthy?

  • Nick Zeckets
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  • alumni . alumni engagement . Alumni Relations . social media .

Over the weekend, I read a bit about the hit Mizzou athletics took in giving following a year in which football struggled and players pressured the administration they'd sit out games in solidarity with the Mizzou Concerned Student 1950 group in response to a string of racially charged transgressions. I'd argue that the traditional hindsight on this is, "there should have been a better…

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28
Dec
2015

The Problem With Solutions

  • Nick Zeckets
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  • alumni advancement . context . Higher Ed . measuring engagement .

Yes. Solutions can, indeed, be problematic. Take a minute and consider what you've done this year that's been completely new for your organization. Which of those things worked? What was a success? At the core of success stories today is that the low hanging fruit of one person being empowered to do their job or even a team being wholly more…

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01
Jun
2015

Hey, New Grads: You’re, um…

  • Nick Zeckets
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  • alumni engagement . Alumni Relations . mobile . QuadWrangle .

A couple weeks ago, Robert De Niro spoke to NYU's Tisch graduating class.  It's 16 minutes of genius, hilarity and knowledge. Watch it. The opening of his speech really set the tone: “You made it — and, you’re f*&%ed.” Towards the end of De Niro's speech he shares the real wisdom that all of us as alumni supporters and engagers can draw on:…

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21
May
2015

Greatness In the Advancement Whole

  • Nick Zeckets
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Earlier today I was on the phone with an experienced fundraiser talking about how we'd love to help him. We talked a bit about the industry and that what we do here is a little odd. Odd? Yes. We're odd. We're odd because we believe that the whole of our clients' operations is greater than the sums of their parts.…

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23
Mar
2015

Making the Madness of March Last A Lifetime

  • Andy Tarsy
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  • Advancement . alumni engagement . Basketball . fundraising . March Madness . NC State . NCAA . piccolo . Tournament . Villanova .

Every year in March, the annual NCAA Men’s Basketball Tournament fills televisions and living rooms with the spirit of competition. Students in team colors giving everything they have for the glory of their schools. Of course, I am talking about the fans - not the athletes. Nothing says "I will love my school forever" like the face paint and the tears in the student section.…

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23
Jan
2015

How Parenting is an Alumni Social Media Topic

  • Nick Zeckets
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  • alumni engagement . context . Facebook . social media .

Last week, we released our Alumni Social Media Playbook with great, data-driven tactical insights on what kinds of content to post to which network and when. It's a powerful strategic resource and you can leverage it to design clever social media engagement plans for your alumni. Here's one for you: parenting. Parenting? Yup. There are 22 Million college grads in the US…

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23
Oct
2014

How Incentives Can Drive Alumni Engagement

  • Nick Zeckets
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Earlier this week I was having a conversation with Scott VanDeusen from St. John's University about the new social network, tsū. I got to thinking not so much about whether tsū will live or die (I'm betting the latter), but what their unique business model and network approach can reveal for us. tsū's basic premise is that they sell ads…

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13
Oct
2014

LinkedIn University Rankings: Now What?

  • Nick Zeckets
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The new LinkedIn university ranking is based exclusively on premier career outcomes. With new data also comes new questions: So what? Now what? Let's start with what these rankings are. Essentially, based upon a company's ability to recruit and retain talent in a specific field (design, computer science, etc.), they are given a score. The more applicants to their openings results…

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