18
May
2016

A Natural Language Analysis of #DRIVE2016 Day 1

  • Nick Zeckets
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  • alumni advancement . alumni engagement . content . curation . data . engagement . measuring engagement .

Yesterday we enjoyed the first day of DRIVE/ 2016 in Seattle. We were inspired by Talithia Williams, a Harvey Mudd Professor and change agent for women leadership in STEM. Stephen Lambert from Susquehanna University shared his journey to instituting predictive modeling in his organization's fundraising operations. Michael Greenberg of RNL's Scalefunder knocked our socks off with a great review of…

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30
Dec
2015

Social Media Series: Facebook

  • Rachael Stein
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  • affinity . best practice . best practices . college . content . engagement . Facebook . media . outreach . Platform . sarah lawrence . social . usage . use . whitepaper .

Facebook is a critically important platform. Did you know that around 71% of online adults are users , which is the highest usage percentage of any social networking platform? Facebook is one of the many platforms we discussed in our Social Media V2 Whitepaper, and should be a mandatory component of any social engagement campaign. WHAT’S YOUR DEMOGRAPHIC? Everyone! Facebook…

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30
Dec
2015

Social Media Series: LinkedIn

  • Rachael Stein
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  • best practice . engagement . harvard . li . LinkedIn . media . network . networking . outreach . Platform . social . usage . use . whitepaper .

LinkedIn is your key to older, professional alumni. Many professionals maintain an active page on the platform, and while there aren’t as many “social” opportunities as other platforms, having a presence goes a long way. As we explored in our Social Media V2 Whitepaper, any social network with a substantial user base is worth exploring, and LinkedIn is no exception.…

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05
Oct
2015

Apple Picking (and Giving Propensity)

  • Nick Zeckets
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  • alumni engagement . Alumni Relations . context . personalization . propensity .

This weekend I took my family apple picking. Essential public data says: 1) New England over-indexes on apple picking (we live in Boston) 2) Census data shows our household is likely to have a car 3) And our zip+4 over-indexes on kids under 5   That probably gives us a very high likelihood of going, right? It does. But what public data doesn't know…

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01
Sep
2015

All Data is Out of Date

  • Nick Zeckets
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  • Advancement . alumni . alumni engagement . Alumni Relations . context . data . Facebook . LinkedIn . personalization . social media .

Constituent data is like a car. The second you drive your new car off the lot, the value depreciates and with each passing mile it drops a bit more. Sure, you can avoid accidents, keep it in a garage, and get the oil changed regularly, but make no mistake; after 60 seconds of car ownership the value drops by 9%. So, the question is:…

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01
Jun
2015

Hey, New Grads: You’re, um…

  • Nick Zeckets
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  • alumni engagement . Alumni Relations . mobile . QuadWrangle .

A couple weeks ago, Robert De Niro spoke to NYU's Tisch graduating class.  It's 16 minutes of genius, hilarity and knowledge. Watch it. The opening of his speech really set the tone: “You made it — and, you’re f*&%ed.” Towards the end of De Niro's speech he shares the real wisdom that all of us as alumni supporters and engagers can draw on:…

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24
Apr
2015

Mobile Notifications: The Future of Alumni Engagement?

  • Nick Zeckets
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  • alumni engagement . context . mobile . personalization .

This week, TechCrunch shared an article on the growing trend in and importance of mobile notifications for driving mobile engagement. It's no wonder mobile app developers are looking to push notifications more and more as the average smartphone owner in the US has roughly 27 apps on their phone. People seem to be spending ever more time on their phones,…

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13
Feb
2015

Engineering + Alumni Engagement

  • Nick Zeckets
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  • alumni . alumni engagement . Alumni Groups . context . Facebook . LinkedIn . social media .

A couple weeks back we published our Alumni Social Media Playbook with clear tactics on when, where and with what content to engage alumni via social media. Since then, hundreds of schools have downloaded the resource and we've been writing about use cases here on what you can do with those insights. Today, I'd like to talk about how your engineering program,…

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23
Jan
2015

How Parenting is an Alumni Social Media Topic

  • Nick Zeckets
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  • alumni engagement . context . Facebook . social media .

Last week, we released our Alumni Social Media Playbook with great, data-driven tactical insights on what kinds of content to post to which network and when. It's a powerful strategic resource and you can leverage it to design clever social media engagement plans for your alumni. Here's one for you: parenting. Parenting? Yup. There are 22 Million college grads in the US…

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22
Jan
2015

On-Campus Dining and the Alumni Experience

  • Nick Zeckets
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  • alumni . alumni engagement . Alumni Relations . alumni website . context . Facebook . measuring engagement . social media .

Recently, we published our Social Media Alumni Engagement Playbook that put into clear view some of the best places, times and content to publish to engage with alumni over social media. In the next few posts, we're going to be parsing some of that information to offer up data-backed and fun ways to engage your alumni in diverse ways. One…

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