30
Dec
2015

Social Media Series: LinkedIn

  • Rachael Stein
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  • best practice . engagement . harvard . li . LinkedIn . media . network . networking . outreach . Platform . social . usage . use . whitepaper .

LinkedIn is your key to older, professional alumni. Many professionals maintain an active page on the platform, and while there aren’t as many “social” opportunities as other platforms, having a presence goes a long way. As we explored in our Social Media V2 Whitepaper, any social network with a substantial user base is worth exploring, and LinkedIn is no exception.…

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28
Dec
2015

The Problem With Solutions

  • Nick Zeckets
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  • alumni advancement . context . Higher Ed . measuring engagement .

Yes. Solutions can, indeed, be problematic. Take a minute and consider what you've done this year that's been completely new for your organization. Which of those things worked? What was a success? At the core of success stories today is that the low hanging fruit of one person being empowered to do their job or even a team being wholly more…

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08
Dec
2015

Heads Down for Alumni End Users

  • Nick Zeckets
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  • Advancement . alumni website . measuring engagement . QuadWrangle .

Over the past couple of months, we've been quiet here. We're not ignoring you. Quite the contrary. We've been heads down building some big, big things that our community has been asking for. This isn't a pitch blog. Those are worthless. We'll tell you all about that new stuff soon, but there are some things about head down work, as…

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05
Oct
2015

Apple Picking (and Giving Propensity)

  • Nick Zeckets
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  • alumni engagement . Alumni Relations . context . personalization . propensity .

This weekend I took my family apple picking. Essential public data says: 1) New England over-indexes on apple picking (we live in Boston) 2) Census data shows our household is likely to have a car 3) And our zip+4 over-indexes on kids under 5   That probably gives us a very high likelihood of going, right? It does. But what public data doesn't know…

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30
Sep
2015

The Rich Keep Getting Richer^2

  • Nick Zeckets
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Earlier this week, the good folks at Eduventures sent out an email that included a comparison of higher education fundraising share of total dollars raised broken down by the 100 wealthiest schools vs. all others. As you can see, the wealthiest schools in America are earning an increasing and, relative to the other 2,000+ universities in America, outsized proportion of donor…

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22
Sep
2015

Peer-to-Peer Fundraising Series: Method Breakdown

  • Rachael Stein
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  • contact . direct . directed . donations . donor . email . fundraise . fundraising . message . method . methods . peer . peer-to-peer . push . social . social media . social networks .

Did you know that while fundraising requests sent by organizations only have a 1 in 2500 response rate, requests from friends have are responded to about 1 in 4 times? That is a 300 times higher response rate – clearly demonstrating how leveraging peer networks can be a powerful fundraising tactic. But how can an organization actually harness peer-to-peer engagement?…

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22
Sep
2015

Peer-to-Peer Fundraising Series: Vendor Review

  • Rachael Stein
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  • donation . donations . donor . email . fundraise . fundraising . media . message . method . network . networks . peer . peer-to-peer . Platform . platforms . social .

As we know from the Peer-to-Peer Fundraising Whitepaper, peer fundraising has immensely powerful outcomes. But how can you get started with this groundbreaking tactic? Lets look at a few vendor categories to see how you can implement peer to peer fundraising now. 1. SOCIAL MARKETING AGENCIES Every once in awhile, a genius social marketing campaign comes around. Think ALS Ice…

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16
Sep
2015

QuadWrangle: 13,260. New York Times: Zero

  • Nick Zeckets
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  • alumni advancement . alumni engagement . Alumni Relations . context . curation .

Earlier this week we were excited to share the great news that alumni users of our partners' QuadWrangle mobile apps have consumed over 1.5MM news items about their alma maters. And that we'd seen so much consumption of school news thanks to the power of personalization that it was as if the whole of a small city read all of…

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14
Sep
2015

1.5MM

  • Nick Zeckets
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We're excited to announce that the QuadWrangle platform, for it's thousands of alumni users across our partner schools, has seen 1.5 Million news items read. It's as if 120,000 people read every front page article of today's New York Times. And the news items read are higher every day than the day before. Why are so many alumni reading so much more…

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01
Sep
2015

All Data is Out of Date

  • Nick Zeckets
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  • Advancement . alumni . alumni engagement . Alumni Relations . context . data . Facebook . LinkedIn . personalization . social media .

Constituent data is like a car. The second you drive your new car off the lot, the value depreciates and with each passing mile it drops a bit more. Sure, you can avoid accidents, keep it in a garage, and get the oil changed regularly, but make no mistake; after 60 seconds of car ownership the value drops by 9%. So, the question is:…

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