24
Aug
2015

August 17th, 2015 was the first annual Quadwrangle Baseball Outing.

  • Sol Grey
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I say, “first,” because I’m determined that we’re doing this again. The tickets were a gift- four really great seats. Nick decided that the rest of us would go, so Jili, Dave, Kevin and I met up at Fenway Park. The day was hot. Fenway Park was loud. It was crowded. Did I mention loud? And here I’d never been…

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24
Aug
2015

Media Mix Modeling Series: Digital Marketing

  • Rachael Stein
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  • ad . ads . advertisement . advertisements . app . application . article . articles . blog . blogs . digital . email . emails . Facebook . Google . instagram . lecture . lectures . linked in . LinkedIn . market . marketing . media . mix . mixed . model . modeling . network . online . pinterest . podcast . podcasts . search . seo . social . Twitter . video . videos . website . youtube .

As we discussed in our Media Mix Modeling Whitepaper, maintaining a digital marketing presence is critical to reaching alumni at all stages of life. Compared to traditional marketing – discussed in our previous blog post – digital inbound marketing refrains from pushing a product on a consumer and instead “earns” your alum’s attention through interactive, valuable engagement. While traditional marketing…

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24
Aug
2015

Media Mix Modeling Series: Traditional Marketing

  • Rachael Stein
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  • alumni . direct mail . engagement . event . event planning . events . gift . gifts . giving . magazine . mail . marketing . media . media mix . model . modeling . news . newspaper . phone . phoning . print . radio . telemarketer . telemarketing . traditional . tv .

When it comes to traditional marketing, most companies pursue a few basic routes – TV, radio, print, events, and telemarketing. As we discussed in our Media Mix Modeling Whitepaper, creating a well-balanced marketing campaign is essential to reaching your full alumni audience. While some forms of traditional marketing are fairly irrelevant for alumni engagement, including some traditional media in your marketing…

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10
Jul
2015

“See First”: An Alumni Engagement “Holy Grail”

  • Rachael Stein
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  • alumni . curated . curation . engagement . Facebook . feature . incentive . incentives . incentivization . like . likes . marketing . newsfeed . outreach . page . pages . peer . peer-to-peer . propensity . see first . visibility .

You may have heard that Facebook is rolling out a new feature – the ability for users to personalize their news feed by selecting which users and pages they “see first.” While a user's newsfeed was previously based entirely on a curation algorithm that considered interest, post performance, creator, type, and recency, users now get to manually choose what content takes the…

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07
Jul
2015

Engaging Millennial Alumni

  • Rachael Stein
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  • Advancement . affinities . affinity . campaign . campaigns . demographic . demographics . Development . donate . donation . donor . employee . employer . engagement . event . events . friend . friends . gamification . gamify . generation . incentivization . match . millennial . millennials . outreach . peer . peer-to-peer . personalize . personalized . propensity . targeted . volunteer . young .

The 2015 Millennial Impact Report is a survey that sought to understand the giving habits of the Millennial generation, which encompasses individuals born between 1980-2000. There are currently 30.23 million Millennial employees in the United Stated, and 84% of them made a charitable donation in 2014. This demographic of prospective donors has high buying power, hyperactive donation patterns, and strong…

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02
Jul
2015

Breathe

  • Nick Zeckets
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  • Advancement . alumni advancement . assessment . measuring engagement .

Years ago I had a lifting coach who used to say to me, "fast is slow and slow is fast." I didn't get it. At all. Imagine pulling a couple hundred pounds off the ground to get it up and over your head. Safely. And then someone says, "slow down." What? Your intuition is to pull that hunk of metal…

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22
Jun
2015

Alumni Propensity to Give Series: Raising Propensity to Give

  • Rachael Stein
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  • assessment . control . definition . definitions . donations . donor . donors . giving . interaction . propensities . propensity . raise . raising . terminology . terms . wealth .

Capacity is a metric of wealth, and unfortunately, alumni engagement offices can’t do much to change it. Unlike with capacity, you can actually drive up an alum’s propensity to give. As we detailed in our Alumni Propensity to Give Whitepaper, there are multiple strategies to increase propensity by utilizing social and consumer affinity data. TARGETED FUNDRAISING Social and consumer data can…

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22
Jun
2015

Alumni Propensity to Give Series: Assessing Propensity

  • Rachael Stein
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  • assessing . assessment . donation . donor . engagement . evaluate . evaluation . gifting . gifts . propensities . propensity .

As we explored in our Alumni Propensity to Give Whitepaper, propensity to donate is a tremendously important consideration in effectively targeting alumni fundraising. At any level of capacity to donate, alums with a high giving propensity are simply more likely to respond receptively to your efforts. Here’s how to assess an alum’s propensity level.   PRIOR GIFTS One of the…

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22
Jun
2015

Alumni Propensity to Give Series: Defining Alumni Giving Terms

  • Rachael Stein
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  • abstract . assessment . control . definition . definitions . donations . giving . interaction . power . propensity . terminology . terms . wealth .

The factors that drive alumni to make financial gifts to their alma matter are not always transparent. However, as we explored in our recent Alumni Propensity to Give Whitepaper, it is critical to understand more than just wealth when directing fundraising. Capacity to give, or wealth, is an important and quantifiable metric that we have previously explained in our Alumni…

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10
Jun
2015

Alumni Capacity to Give Series: Employer Gift Matching

  • Rachael Stein
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  • capacity . donate . donation . donor . double . employee . employer . gift . give . giving . hep . hepdata . increase . match . matching . portal . wealth .

As we discussed in our Alumni Capacity to Give Whitepaper, there are many ways to assess alumni wealth. However, one of our major oversights was omitting employer gift match as a capacity metric in this publication. According to HEPdata, around 10% of employees across the country are eligible for employee nonprofit gift matching, which doubles the contribution of any individual employee…

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